Crossing time of female charm “Omega classic ladies watch show on February 1, 2012 the Omega Beijing financial Street held proprietary flagship store are located. Exhibitions featured in the Omega Museum collection of more than 100 pieces of treasure, 19th century-present different characteristics in different periods of the female form, perfect interpretation of Omega ladies watch last for more than a century of refined elegance and feminine charm.

Switzerland and more craftsmen to manufacture watches Seiko secret agents known to the world, their leading Swiss watch hundreds of years, long but not bad.

Drastic changes! With the rapid development of electronic technology, the Swiss mechanical watch quartz watch face opponents. Special way to cut quartz crystal, the vibration frequency is very stable, accurate quartz watches over the most accurate mechanical watch.

Making matters worse! With the further development of electronic technology, by means of digital technology, even more powerful rival Swiss mechanical watches, electronic watches not only more accurate timing, and has multiple functions. Fashion-loving young people in droves. Ten years ago, a young American who seems to be carrying a white table, mostly black plastic strap and LCD surface electronic form. Continued survival of the traditional Swiss watch must face the unprecedented crisis. Swiss craftsmen have courage and overcome difficulties, in the time machine, display and other aspects of table design excellence, has introduced new models for the Swiss watch into the new life.

“The mountains darkly, vista.” Today, Swiss watches not only weather the storm, to regain the lost market; and heights, the traditional mechanical watch never before seen the emergence of fashion trends. Many brand-name manufacturers have introduced “open type” phenotype, some or all of the surface will be open, exposing the core of the spring table, wheel, jewel bearings and gears, so that the mechanical watch’s “guts” of a glance. Proud of this issue of silent confession: “We are proud to mechanical watches!” Prices have been rising, hundreds of thousands or even tens of thousands of dollars each. High-end Swiss mechanical watches with a strong market advantage.

Swiss watch unexpectedly strong recovery, cause I thought.

The sake of discussion, the Swiss watch of a comeback is not based on their timing features, but as a characterization of identity and personal style: what kind of person to wear what kind of table. In fact, high-end watches are sold in the jewelers. High-end watches made of gold and diamonds, platinum, and its compact structure is better than jewelry, people put it down. “Open style” mechanical advantage lies in its texture and dynamic, hairspring, balance wheel, sport gear are in harmony, vivid, delightful poetry, this is an electronic form can not be compared. Swiss craftsmen who exceed and will give full play to its strengths come from behind and win the game.

Swiss watch of the recovery as well as its deeper meaning.

Traditional print media industry is facing similar when the challenges facing the Swiss watch. Networks and other electronic media of the rise of the tremendous impact of the print media, fashion-loving young people flocking to the formation of a trend. America’s small bookstores have closed, depleted; remaining two large national chain bookstore, a bankrupt, another in jeopardy. Some newspapers and periodicals of the day more and more difficult. Traditional practitioners are facing an unprecedented crisis of survival must continue.

Can turn into a crisis, the key is to know ourselves well and respond. The advantages of electronic media “big”, the information capacity is very large, and a few hard drive can record all of the library collection. Another advantage is the “fast”, information transmission speed of 300,000 kilometers per second, a flash can reach far and wide. These aspects are of traditional print media can not compete with the. It does not mean helpless, traditional practitioners can learn from the experience of the Swiss statement exceed comeback.

Electronic media is a huge amount of information advantage, network extending throughout the world, people can access at any time to express their views, a wide variety of ever-changing, bringing about. But the big difficulties: modern does not suffer from less information and suffer from it too, submerged in the sea of ​​information ho if the torrent of smoke, adrift I do not know to whom they follow. This provides an opportunity for the traditional media than the “big” than “fast” No, why not with them than the “spirit” than “long”?

“Fine” is to stress the quality, content and form in the print media efforts. Some U.S. book publishers began to focus on the quality and appearance, have adopted Hard hardcover, elegant coat, color illustrations … a practitioner said: “The convenience … We were toward the book value and treasure for those who want to have . ” Initial success! A book entitled “1Q48″ book has sold 95,000 hardcover edition, more than three times more than the electronic version. America’s most famous “New York Times” to a recent revision, the original of the “Weekly News Summary” to “Sunday Review”, published artists and cutting-edge article points clear and hits the mark, popular with readers. Britain’s most famous, “The Economist” magazine for revision in content and form of excellence, circulation of over one million copies. Proved: there is nothing, the traditional media to Japan, longer, promising.

Saying: “article eternal things, gains and losses Cunxin know.” Culture of the charm lies in lasting and fresh, fine to be durable, abuse is premature dying. Three Hundred Tang Poems bad for thousands of years, children still sing, that is, a positive significant cases. Counter-example see the Emperor Qianlong, the prolific poet poetry Yu Wan, everywhere Yubi pro title, and now who remember one? This traditional media has its advantages: if they can do “spirit,” we can achieve “a long time.” Serve two purposes, why not?

Writers and scholars wrote books, hoping handed down; love reading who would like to have a book, roll in hand, tangible turn was opening and closing Long, is to produce a real texture. Electronic media can do, “the possession of the pass after the world famous”, but the lack of such a texture. Like “open style” mechanical watch to give texture and movement of people, while the electronic form can not. Or we can say: “This is an old almanac, the pursuit of fashionable young people not think so.” Wait a minute! Like a Swiss watch as other years and then a conclusion right?

Please do not misunderstand, I do not mean to belittle electronic products. I just want to note: Swiss watch and electronic form, traditional and electronic media, each with its long proper place, learn from each other mutual economic benefit.

In short, people’s material and spiritual needs of a wide range. Ye Hao watches, books, newspapers and Ye Hao, if we grasp this opportunity to meet people’s needs, the times can be long lasting.

Founded in 1919, TITONI Titoni located in the Swiss watch industry gathering place Gelin Ken town, is one of the few independent family Swiss watchmaking company. 90 years, Shi Luopu three generations of the family legend has been passed with the aim to create high-quality brand, has always focused on high-quality hand-made mechanical watch, to watch world-class showcase their watch making skills. Today, plum table has become an internationally renowned watch brands.

Attention to detail and individuality

Attention to detail, individuality, plum table for many years upheld the principle of technology. Plum table with its watchmaking craftsmanship and advanced technology, innovative watches, excellence. Every detail of the table highlights the different series of plum unique personality and temperament, but also makes the design of each table are a fusion of plum high-quality, classic and elegant in one.

In recent years, love the art of plum table president Daniel Schluep Mr. cultural and artistic elements into the tabulation process, inviting artists to art lovers and collectors to design unique watch the watch.

For example Previously, Mr. Daniel Schluep for being well-known painter Zhang Qi Chongqing open “Panda”, “re-entry” and other works by the move, he and his co-launched a series of artists, the first watch, and watch worldwide limited edition of 250. This year, to commemorate the Peace Hotel Shanghai Bund plum table flagship store opened, TITONI Titoni specially introduced into the Peace Hotel, an image of “Cathay Edition” watch, this limited edition watch will TITONI Titoni Table Shanghai flagship store, opened in the history of this rich heritage and tradition of the hotel’s highlight is undoubtedly a landmark significance.

As the germination of this idea in recent years, plum table constantly better people’s lives and future demands of the consumer market to pursue, condensation on the watch of innovation, innovation plum table did not stop a moment.

Steady development of century-old brand plastic

TITONI Titoni flagship store in Hong Kong on September 19 in Hong Kong opened, which is the second year, the Peace Hotel in Shanghai in March after opening, TITONI focus on the market in another sign of the flagship store. Day, Plum watch brands popular sportsman invited Moses and the famous movie star, Aimee Chan debut for the first time the couple files Titoni Hong Kong flagship store opening, plum table of international public relations director Mr. Matthias Messmer attended the opening ceremony.

The store’s design, chosen mainly dark green color to enhance the brand image. TITONI flagship store set up shop is different from the requirements of not only the business area, decorating also higher. Magnificent shop, an elegant tone, use leather as a wall decoration, more style. Customers in an elegant and comfortable environment, all the more from the Plum series of watches in the table to buy their favorite products, enjoy exclusive shopping experience. Ms. flagship store, special area, counter display various types of women’s watch. Whether the pursuit of quality, utility, or the elegant design To attain love the ladies, can in this unique and distinguished ladies area to find your favorite watch. In fact, TITONI brand began as early as 50 years into the Asian and Chinese markets
Plum table in addition to its strong market success of the strategy is more important is its purpose has always insisted: create affordable for customers to watch high quality and perfect service to enjoy the pleasure.

Mr. Daniel Schluep deep for his family watchmaking tradition and insists the purpose and pride. He told reporters: “We believe that to provide customers with high quality and affordable watches, is a duty.”

Mr. Shi Luopu brand set a new goal: “In less than a decade, we will celebrate the 100th anniversary of the creation of plum table, so this time is important to us and a special addition to the classic fashion watch series, I want to create some new customers and the integration of the artistic elements of the watch, thus leaving time for this special and memorable. ”

Plum table by their family’s traditional corporate culture and long-term impact of cooperative international partners, remains in good standing, maintain relationships with customers is extremely important brand-building content. Mr. Shi Luopu said: “We hope to work closely with customers to maintain the most contact, so that they keep pace with the plum and the rhythm of the same table, and write a brand new chapter.”

Went to the last month of a year, on the loss to watch the World, this year, very different. Some stunning watch again, watch some high-tech applications, there has been innovation, more and more brands will choose the year’s major events held in China, let the time back, a look back it.

Earl watches listed Dragon

Count to celebrate the Chinese Year of the Dragon and meet this legendary and glorious arrival of the year, and recollections of China’s rich cultural treasures of thought given to the world, launched a grand theme of dragon and phoenix watch series. To celebrate the birth of this unique series, especially in the Chinese capital Beijing Earl VIP dinner held for the first time in this series for the global release. Piaget watches with over 20 creative as the stage, illustrating the brand’s watches artistic skills. These stunning watches, will be produced from the Earl of LaC te-aux-Fées advanced production workshop of the movement of the heart, including an elegant ultra-thin movement, as well as magnificent floating tourbillon movement.

Jacques de “century dolls and treasures handed down automatically Art”

Jacques de in Beijing Whampoa Club proudly presents “a century dolls and treasures handed down automatically Art Exhibition”, showing pieces from the brand founder Pierre Jacques de, his son Henry – son of Louis and Jean – Frederic Reso well developed in the 18th century, dolls and immortal automatic mechanical watch works pay tribute to the three watches Wizards. Source of free exhibition Art and History Museum Neuchatel, Switzerland, launched the “century dolls handed down automatically,” research project, inspired by the precious collections – Pierre Jacques de hammered by Henry – Louis and so – Frederick Craig claims to help improve the three automatic production and Dolls “writer”, “musician” and “artist.” The figure as “writers” doll, the first 200 years to leave Switzerland.

Cartier’s first concept watch IDONE grand debut in Shanghai

Cartier brought its first concept watch IDONE grand debut in Shanghai. As the world’s first life without adjustment of the mechanical watch, IDONE Cartier not only demonstrates the profound skill as a watchmaker, but also for the mechanical watch has opened up unprecedented new direction. IDONE take the concept of watch innovation (Innovation) and development (Development) in the name of subversion watchmaking tradition, opening up new tabs dimensions. In the future, its use of cutting-edge technologies and concepts, will gradually be applied to other senior Cartier watch works, and thus open a new chapter in the history of watchmaking brand!

Blancpain XFathoms Dubai market

Blancpain in Dubai released its latest in a watch – XFathoms. This watch followed the 1953 fifty fathoms watch features the classic models, and to add mechanical sounding features to become a world-class performance of mechanical diving watch. This watch was given a number of innovative elements, including the most up to 90 meters a mechanical sounder, and a separate mechanical sounder 0-15 meters, the measurement error of only 30 cm. In addition, XFathoms also have five minutes the water countdown function, so this watch broke several world records. Watch equipped with a 9918B automatic movement with independent research, custom made Calibre1315 movement is successfully applied to a variety of fifty fathoms watches the classic British movement.

Adhering to the tradition of Swiss watchmaking precision of the world’s top watch brand Rolex official curtain the only brand of its global experience center – located in the Shanghai Bund 27 private clubs Roosevelt’s “Rolex World” (THE ROLEXEXPERIENCE). Enjoy Rolex this space occupies more than 800 square meters, set the brand of history, the theme exhibition and sponsorship presentation and watch classic watch sales, for the public to bring a truly comprehensive interactive brand experience. Called “world” experience center, meaning the infinite time and space on the stretch, it is the eternal pursuit of the perfect Rolex has long been the value of expression. This unprecedented long-term brand experience center location of the Oriental Pearl Tower in Shanghai, Rolex also fully witnessed tremendous confidence in the Chinese market. Divided into “sleep”, “action”, “view” the experience of three different themes center, through a variety of interactive high-tech means, the artistic prowess of the Rolex precision timing detailed show visitors.

Longines, Aksoymia watch listing

In 1832, the Swiss Jura mountains in the depths of a man named Saint-Imier Aksoy Mia created a small village after the winged hourglass logo famous brand – Longines. Since then, the fate of Longines this legendary town and Aksoy Mia tightly intertwined. September, Longines trace its nearly 180 years of watchmaking skills of brilliant Chinese origin, introduced to Aksoy named Mia Saint-Imier new series watch. Longines Ambassador of the world’s elegant, Oscar Hou Kaite Winslet for the first time to Shanghai, appeared Longines Aksoy Mia Saint-Imier series world premiere event.

1860, JUVENIA JUVENIA watch craftsmen from the plot Didisheim according to the San Asia (St. Imier) single-handedly founded and opened his first watch factory. Didi Jackson plot of watchmaking technology with dedication and enthusiasm, vitality and leadership outlines the altar table colorful JUVENIA brand, became a symbol of fashion timepieces. Later, the headquarters moved to JUVENIA La Chaux-de-Fonds, founder of Johnson’s son Bernard Didisheim has not been the success of the brand at a standstill, he was aware of known to be in a competitive market to obtain more brilliant achievements, we must create their own brand of movement. Therefore, he opened a watch factory, specifically for the production of ultra-thin pocket watch movement JUVENIA, and actively participate in all aspects of watches and clocks, as well as brand involved in the watch, watch parts, clocks and parts, manufacturing watch with auxiliary power and polishing supplies, manufacturing and technology set clocks the essence of the brand’s strength lay a sound foundation.

As early as the beginning of construction of the Suez Canal, JUVENIA JUVENIA global business development will be the rise of the ambitious plans, but also because of this timing and location of the favorable conditions, land and sea transport developed JUVENIA easy to make from around the world’s business professionals recruit With India, Asia and the Americas the establishment of distribution agents, JUVENIA rapid development in the world market, and immediately jump up red in the international table altar, a prominent position further royalty. In the 150 years of history, JUVENIA JUVENIA uninterrupted pursuit of a breakthrough year JUVENIA will launch a series of hot, including the antique pocket watch Les Metiers Horloger series, priceless Mythique Series and Mystere Mystery series. But in recent years, over a hundred years JUVENIA inherited passion for watchmaking and culture, endless artistic level to sublimation, the introduction of the three questions and intricate pocket watch, write a new milestone for the brand, continue to drive the brand into the top watch brands hall. In addition to studying the material and rare treasure to keep the intake of transcendent inspiration of nature outside, JUVENIA JUVENIA most impressive is that the weight of a touch hearts collectors, all also from the accumulated bit by bit JUVENIA charm, traditional and historical color, and thus self-evident aesthetic countr Read the rest of this entry »